This short guide, written by our Director, Rhiannon Glacken, highlights the key mistakes to avoid when reaching out to a cold audience of new prospects, based on Rhiannon's two decades' experience of direct cold outreach marketing for accountants.

The guide explains how to treat cold prospecting as a 'courtship' and the importance of building rapport with your prospect before ever asking for the sale.

Simply fill in the contact form below and this handy PDF document will be emailed to you straight away.